Our mission: to display international brands in the best rooftop locations in Switzerland

Who are we?

The Swiss market leader for premium sites for illuminated signs on building roof tops

For more than 50 years, the M.P. Berthoud agency has been the historical Swiss partner of the most important luxury and financial brands for prestigious outdoor advertising. Offering tailor-made solutions for each brand, the agency is specialized in the management of the installation of illuminated signs, giant posters and advertising tarpaulins (on our buildings and façades under renovation), in particular in the roofing of top-of-the-range buildings: roadsteads on Lake Geneva, city centre, railway station, airport, in Geneva, Switzerland and internationally. These prestigious illuminated billboards allow our clients' media planning teams to broadcast their corporate image on premium locations using the latest technologies.

Illuminated signs: an essential link in an international marketing strategy

It is more than just outdoor signage placed by a display or a neon or LED commercial sign, as you convey your visual identity that represents the brand image of your company in the urban landscape. With exceptional visibility, you target all road traffic with private vehicles, public transport, bicycles and pedestrians in a specific area and according to your communication strategy.

Thanks to its spectacular dimensions and the quality of the selected locations, this type of visual communication and advertising message is particularly eye-catching, whether it is cut-out letters with or without light boxes.

These advertising posters of a quite exceptional kind are communication supports that are an integral part of an international communication and marketing strategy linked to the corporate communication of a company or institution.

Our multi-disciplinary teams are made up of legal, real estate and communication experts to offer you an optimal service and will bring you real added value.

We manage full services including: assistance with the selection of the real estate site in our portfolio, management of declarations and requests for prior authorization from local authorities (town planning department...), manufacture and installation of the sign, maintenance and compliance of the site according to the laws and regulations in force (environmental code...).

Whether you represent a brand looking for a prestigious location to install a sign or a building manager proposing a site, we are your privileged partner.

We operate in Geneva, Zurich, Lugano and throughout Switzerland and internationally on request.

Why choose us?
  • We offer a complete service.
  • We're real estate experts.
  • We are experts in communication and marketing.
  • We select for you the best locations.
  • We realize the design of your LED illuminated sign in collaboration with your marketing team and the manufacturer.
  • We focus on outdoor advertising and illuminated signs.
Lugano centre
Illuminated signs in Geneva
Geneva airport
Illuminated signs in Geneva
Are you interested in a analysis for your building?
We carry out a personalised audit for you.