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On the Geneva Lagoon, rooftop neon signs have been a fixture of the landscape for nearly a century. As the agency that has managed neon signs in Geneva for over 50 years, theAgence M.P. Berthoud has been a part of this history: from watchmakers to private banks, it manages the most prestigious locations on the Lagoon and continues to set the standard for the industry in Switzerland.
Your Geneva rooftop may be worth more than you realize. For building owners along the Rade, leasing their rooftop to a sign company is a practice regulated by law and already adopted by nearly all visible locations. Only a few property owners are still unaware that their roof can become a profitable asset, or are hesitant because they lack a trusted point of contact. Here’s how a rooftop advertising sign in Geneva can turn an unused space into a steady source of income—without any effort on your part.
Night falls on Geneva, and the rooftops light up. Above the quays, between the Jet d’Eau and the 19th-century facades, rooftop advertising signs have been watching over the Rade for decades. They belong to the world’s leading watchmakers, private banks, and financial groups that have made Geneva their global showcase. Why, in this all-digital age, do these rooftop illuminated signs in Geneva continue to fascinate even the most discerning marketing executives? Three reasons explain this loyalty.
Not all locations are created equal! Why? Who should you contact?
In Geneva, rooftop illuminated signs are an integral part of the cityscape. While the most prestigious ones are concentrated in the “Golden Triangle” between the Quais du Mont-Blanc, Gustave-Ador, and Général-Guisan, they can also be found in several other areas, such as the vicinity of Cornavin Station, the international airport, Château-Banquet, the Quartier des Banques, and the Plaine de Plainpalais. And it goes without saying that these different locations will have varying levels of impact for advertisers.
5 good reasons why the biggest names in luxury and finance are installing illuminated signs on the rooftops of Geneva.
All you have to do is take a stroll along the quays and look up a little to see them. Majestic, ubiquitous, luminous… the advertising signs that cover every rooftop along the lake or the Rhône, illuminating the Rade and reflecting in the water as soon as night falls. They are undoubtedly part of Geneva’s landscape, and no one could imagine the city without their lights.
The issue of cost in a project such as installing an advertising sign around the harbor is central to the decision-making process. This is especially true given that it is virtually impossible to calculate a true return on investment (ROI) for these long-term advertising installations. And, of course, there is no single answer other than “It all depends…”
Out-of-Home (OOH) advertising, and particularly rooftop illuminated signs (or "rooftop advertising"), is a cornerstone of prestige and lasting brand recognition in the Swiss media landscape. However, such a traditional presence can sometimes seem outdated in today’s digital age, where the focus is on efficiency, responsiveness, and directly measurable ROI.
In Geneva, rooftop illuminated signage stands out as the most premium, durable, and least intrusive communication tool on the market. Visible across the harbor, from the quays, the Mont-Blanc Bridge, and luxury hotels, as well as near Geneva Airport and Cornavin Station, it anchors brands in the urban landscape and enhances the value of real estate assets. WithAgence M.P. Berthoud, a recognized specialist for over 60 years.
Agence MP Berthoud proud to announce the installation of the new Capital Group illuminated sign on the rooftops of the Geneva Lagoon, at Quai des Bergues—one of the most iconic and strategic locations for out-of-home visibility in Switzerland.
In Geneva, rooftop illuminated signs are among the most effective out-of-home (OOH) advertising formats for building long-term brand visibility.
In Geneva, illuminated signs are becoming a strategic element of visual communication for advertisers.
Prestigious and elegant: the illuminated signs that light up Geneva Harbor around Lake Geneva are a true visual signature.
We invite you to take in the view from the rooftops of Geneva's buildings. Come sail with us around the magnificent Geneva Harbor. In this article, you will discover how buildings can generate new revenue through creative solutions. Enjoy reading!
The M.P Berthoud Agency unveils the video of the installation of the AZURA sign, created at the top of an iconic building located on the Geneva harbour. This project perfectly illustrates the agency's expertise in installing illuminated signs on roofs, combining maximum visibility, safety, and architectural integration.
Showcase your visual communication and attract attention day and night. As prestigious vectors of Out-of-Home (OOH) communication, illuminated signs are much more than simple media: they transform a location into a real anchor point for brand recognition.
Installing an illuminated rooftop sign in Geneva is a truly strategic project for any brand wishing to benefit from prestigious and continuous visibility.
Corner Bank sign installed on Quai Gustave-Ador
An Unmissable Event that transforms Geneva into the World Capital of Luxury Watchmaking for one week.
Outdoor advertising (OOH) is evolving rapidly, driven by major trends such as increasing urbanization, population mobility and the rise of Digital Out Of Home (DOOH). While this medium is already a powerful lever for brands, it is now experiencing a new dynamic, particularly thanks to the integration of digital technologies. In our updated White Paper (March 2025 version), we offer you a comprehensive analysis of the market, key facts, trends and best practices to make your outdoor advertising campaigns a real success.
M.P. Berthoud, a pioneering company in the management of illuminated rooftop signs on the Rade, announces the launch of its new website: www.agencempb.ch. Designed to offer an enhanced user experience, the site now features a captivating corporate video, highlighting the emblematic rooftop signs that adorn Geneva's famous harbor.
