OUR NEWS
The M.P Berthoud Agency unveils the video of the installation of the AZURA sign, created at the top of an iconic building located on the Geneva harbour. This project perfectly illustrates the agency's expertise in installing illuminated signs on roofs, combining maximum visibility, safety, and architectural integration.
Showcase your visual communication and attract attention day and night. As prestigious vectors of Out-of-Home (OOH) communication, illuminated signs are much more than simple media: they transform a location into a real anchor point for brand recognition.
Installing an illuminated rooftop sign in Geneva is a truly strategic project for any brand wishing to benefit from prestigious and continuous visibility.
Corner Bank sign installed on Quai Gustave-Ador
In Geneva, illuminated signs are becoming a strategic element of visual communication for advertisers.
An Unmissable Event that transforms Geneva into the World Capital of Luxury Watchmaking for one week.
Outdoor advertising (OOH) is evolving rapidly, driven by major trends such as increasing urbanization, population mobility and the rise of Digital Out Of Home (DOOH). While this medium is already a powerful lever for brands, it is now experiencing a new dynamic, particularly thanks to the integration of digital technologies. In our updated White Paper (March 2025 version), we offer you a comprehensive analysis of the market, key facts, trends and best practices to make your outdoor advertising campaigns a real success.
M.P. Berthoud, a pioneering company in the management of illuminated rooftop signs on the Rade, announces the launch of its new website: www.agencempb.ch. Designed to offer an enhanced user experience, the site now features a captivating corporate video, highlighting the emblematic rooftop signs that adorn Geneva's famous harbor.
On the rooftops of the Rade de Genève, a bewitching night show unfolds, where the illuminated signs of prestigious brands vie for attention.
They've been lighting up Geneva's skyline every evening for almost 100 years. An indissociable visual signature of the Rade, illuminated signs resist and continue to whet the appetite...
Prestigious and elegant: the illuminated signs that light up Geneva's harbor around Lake Geneva are a true visual signature. First appearing in the mid-1930s and prized by luxury brands and financial institutions, they have become part of Geneva's collective imagination and have been fully integrated into the landscape of the Geneva harbour for many generations, to such an extent that without them, the harbour would not look quite the same at nightfall. Brands understand this and want to associate their image with that of international Geneva, the capital of luxury, watchmaking, and finance. However, the installation of such illuminated signs is governed by Geneva regulations, and the locations of these skysigns are subject to Swiss commercial lease legislation and local regulations on advertising.
The Rade de Genève, a veritable showcase for the Swiss city, is known not only for its historical and natural attractions, but also for its vibrant, modern ambience.
Edmond de Rothschild is delighted to announce the installation of its brand on the rooftops of Geneva, opposite the iconic Jet d'Eau.
The Rade de Genève, a sparkling jewel on the shores of Lake Geneva, is a true symbol of the Swiss city.
DIOR is one of the world's most prestigious luxury brands. L'Agence M.P. Berthoud is particularly pleased and proud to have been able to accompany its client in the search for and implementation of a new illuminated sign on the rooftops of Geneva's Petite Rade, quai Général-Guisan, just a few dozen meters from the rue du Rhône and the brand's newly inaugurated flagship store. An effective collaboration to enrich the Geneva skyline.
De Bethunea young watchmaking house recognized by collectors worldwide for its fine timepieces, is proud to announce the installation of its new illuminated rooftop sign on the Rade de Genève, opposite the Jet d'Eau.
NBK Banque Privée (Suisse) S.A., a legal entity of NBK Wealth, proudly announces the installation of the new NBK Wealth neon sign on the rooftops of the Rade de Genève. A clear affirmation of its presence and commitment to Geneva as a financial center.
To remain present in the minds of their customers and attract new prospects, the most famous brands use a range of complementary tools to multiply contacts and impose their name, logo or identity in the popular unconscious...
For several years now, fintechs have been transforming the financial sector by bringing new services to individuals and businesses. Whether it is online banking, participatory finance, mobile payments, savings management or financial advice, fintechs are making good use of technological innovations.
The fight against counterfeiting is more than ever a topical issue in the luxury sector. Indeed, over the last few years, the phenomenon has developed strongly and the sale of fraudulent products causes several billion euros in losses to the luxury industry. As a result, the fight against counterfeit products requires an ever stronger commitment from brands that must protect their turnover, but also their image which is fundamental in this sector. Thus, to counter parallel trade, Luxury Houses are implementing dissuasive strategies and developing new innovative technologies like blockchain.
