Agence M.P. Berthoud makes DIOR shine on the roofs of Geneva's Petite Rade
Installed a few weeks ago on this emblematic building in the Rade, amidst the other luxury and financial brands illuminating the Quai Général-Guisan, the DIOR brand now sits majestically at the end of the lake, visible from the Pont du Mont-Blanc and right next to the prestigious Rue du Rhône. An invitation to local and international visitors to visit the brand's recently inaugurated boutique, just a few metres away.
"When we became aware of the availability of this highly privileged location, it seemed obvious to us that it was for DIOR, given its direct proximity to the boutique that was about to be inaugurated. This would reinforce the brand's strong presence in Geneva, with 2this highly innovative new building in the Rue du Rhône landscape, and anchor the brand in the city's DNA," explains Philippe Perret du Cray, sales and marketing manager atAgence M.P. Berthoud. As a global luxury brand, active in fashion, watchmaking, jewelry, perfumery, cosmetics and leather goods, DIOR had a natural place among the big names such as Hermès, Rolex, Patek Philippe, JP Morgan, Cartier and Louis Vuitton. Today, it belongs to the very private club of brand owners on the Rade.
To bring this project to fruition, Dior was able to count on the support of Agence M.P. Berthoud, a Geneva-based company that has been a pioneer and leader in the installation and management of prestigious advertising signs in the Rade de Genève for over 60 years. Norbert Nicolau, the company's managing director, comments: "We are particularly pleased to have been able to support such a prestigious brand as DIOR in the installation of its illuminated sign on the roof of this building, right next to their new boutique, and thus bring to Geneva this brand with which we share solid and enduring values of quality and commitment."
AboutAgence M.P. Berthoud :
L'Agence M.P. Berthoud is a Geneva-based company that has been a pioneer and leader in the installation and management of rooftop illuminated signs on the Rade de Genève for over 60 years. Thanks to its unique portfolio of premium buildings (in Geneva, Switzerland and internationally, with LED screens projecting 3D animations in the heart of major metropolises, notably in China) and its clientele of leading brands in the watchmaking, luxury and financial sectors, the company accompanies its partners to the best locations, managing the entire process from administrative authorizations to manufacturing and installation, as well as long-term maintenance of the installations.
