In the heart of Geneva's Petite Rade, this rooftop location on Quai Général-Guisan offers unique visibility, ideal for brands wishing to stand out in a prestigious setting. Located in the immediate vicinity of the Rue du Rhône, famous for its luxury boutiques, the historic center of Geneva and the Quartier des Banques, this illuminated sign attracts the attention of passers-by, tourists and affluent residents of the city.
Prestigious location
The Quai Général-Guisan, located between Geneva's harbour and the luxury districts on the left bank (Vieille Ville, Rue du Rhône, Quartier des Banques), is a must for those exploring Geneva's luxury boutiques and historic monuments. Visible from the Pont du Mont-Blanc and the Quai des Bergues, opposite the Four-Seasons les Bergues, this rooftop illuminated sign enjoys an unobstructed view, offering a powerful visual impact both day and night.
Key features
Close to luxury boutiques and private bankers:
Just a stone's throw from the Rue du Rhône and the Quartier des Banques, the location is strategically positioned to capture the attention of a high-end clientele.
Visibility from the Mont Blanc bridge and the Rade :
With unobstructed views of the Rade and the Mont Blanc bridge, this location is ideal for prestige brands.
Night light effect on the harbour :
Thanks to its elevated position, this illuminated sign adds a sophisticated touch to the night scene of Geneva's Petite Rade, amplifying the advertiser's brand image.
Permanent presence :
The illuminated rooftop signs are permanently visible, 365 days a year, 24 hours a day, and reach all visitors without language barriers.
Contract duration :
Rooftop sites are governed by commercial leases and are concluded for a period of 5 years, renewable by tacit agreement.
Address and rent: on request.
Why choose this location for your neon sign?
Installing an illuminated rooftop sign on the Quai Général-Guisan is perfect for brands in the Luxury, Watchmaking, Jewellery and Finance sectors looking to :
1 - Target affluent tourists and locals, by capturing the constant flow of visitors
around the stores on Rue du Rhône and in the Quartier des Banques.
2 - Associate their brand image with a prestigious setting, visible from the Mont-Blanc bridge, the banks of the harbor and the Quai des Bergues.
3 - Optimize their visibility to an international clientele, thanks to daytime and night-time exposure in one of Geneva's most popular areas for its shopping streets and historic center.
Which brands have a sign on the Quai Général-Guisan?
Numerous luxury and financial houses have chosen this prestigious area of Geneva's Petite Rade to set up shop. Because of its direct proximity to the Old Town, the boutiques on Rue du Rhône and in the Quartier des Banques, whether they are still there or have moved to other locations, include : Rolex, Patek Philippe, Bucherer, Hermès, Dior, JP Morgan, Cartier, Louis Vuitton, Gübelin, Vontobel, Graff, Van Cleef; Arpels, Hublot, Piaget, Chopard, Chatila, de Grisogono, CA Indosuez, Jahan, Blancpain, Breguet, Socar, LGT Bank, la Mobilière, Société Générale, Arab Bank, L.Raphael, Boucheron, ...
Want your brand to light up the Quai Général-Guisan?
Contact us to find out more about this unique location. This exclusive space is limited - make sure you don't miss the opportunity to make your brand shine in the heart of Geneva's commercial and financial district.
This location gives you prestige visibility with visitors to the Rue du Rhône, luxury shoppers and visitors to Geneva's historic center, as well as the discreet clientele of Geneva's financial center.
Yes, within the limits of the law, we adapt the intensity of the lighting to fit in perfectly with Geneva's night-time panorama, offering optimum visual impact without harming the environment or local residents.
Our team takes care of all the paperwork and installation, leaving you free to concentrate on your brand communication (see our services).
Current regulations on night-time lighting and energy savings require that offices, shop windows and advertising systems be switched off between midnight and 6am. Occasional switch-off may also be requested/suggested for events such as fireworks displays.
Prices may vary significantly from one location to another, and confidentiality is required with regard to the parties involved. Prices and conditions are available on request.
