Watches & Wonders 2025 exhibition
Watches & Wonders, to be held in Geneva from April 1 to 7, 2025, is the must-attend annual event for watchmaking professionals and enthusiasts. The event alone brings together 60 of the world's most prestigious brands, and welcomes some 50,000 visitors from all over the world to discover the latest innovations.
To welcome the watchmaking community during this " Watch Week ", the whole of Geneva (from the airport to Palexpo, via the Rue du Rhône, the quays, the Jet d'Eau and the Mont-Blanc bridge) is decked out in flags, advertising posters and window decorations, not forgetting our emblematic illuminated rooftop signs. Exhibitors include such prestigious brands as :
- Patek Philippe
- Rolex
- Hermès
- Vacheron Constantin
- Chopard
- Piaget
- Hublot
- TAG Heuer
- Cartier
- Zenith
- Jaeger-LeCoultre
- Baume & Mercier
- Frédérique Constant
- van Cleef & Arpels
- or Tudor
These brands shine all year round on the Geneva skyline, thanks to their signs. Symbols of Geneva's watchmaking excellence, these houses and signs are inseparable from the picture-postcard landscape of the shores of the Rade and Petite Rade. Already since 1930!
Watch Brands and Geneva: An Obvious Link
The major brands exhibiting at Watches & Wonders are closely linked to Geneva, the watchmaking capital of the world. Like the neon signs on the city's rooftops, these houses embody the luxury, expertise and excellence of Haute Horlogerie. Local manufacturers such as Patek Philippe, Rolex and Vacheron Constantin are historical references, while Hublot, TAG Heuer and Tudor embody innovation and modernity. Piaget, Cartier, Chopard and Hermès combine watchmaking, design and luxury, with a strong jewellery touch.
Watches & Wonders and the various related events that take place during Watch Week reinforce Geneva's role as the epicenter of luxury watchmaking. They provide a meeting place for a global community passionate about the art of time, and represent a financial windfall for Geneva and the boutiques on the Rue du Rhône. In today's digital age, the prestigious neon signs on the roofs, like the timepieces of these houses, underline the link between tradition, innovation and the future of watchmaking. A reminder of the importance of visibility and communication in promoting this age-old art.
The Watches & Wonders 2025 Show will therefore be another key moment for the industry, an opportunity to celebrate Swiss watchmaking excellence and showcase the industry's flagships on wrists and rooftops. But it will also be a celebration of the culture, heritage and passion that bind watchmaking to Geneva.
We atAgence MP Berthoud are particularly looking forward to working alongside our watchmaking partners during this extraordinary week, and invite you to come and enjoy the Watches in the City public event, which will take place in the heart of Geneva throughout the week with numerous activities, and which will enable visitors to discover or rediscover all the brands lining the Rade.
