Watchmaker De Bethune puts its name on the Rade and the Jet d'Eau
De Bethune, a young watchmaking house recognized by collectors the world over for its fine timepieces, is proud to announce the installation of its new illuminated rooftop sign on the Rade de Genève, opposite the Jet d'Eau. A strong affirmation of its presence and attachment to the world capital of watchmaking.
Standing majestically atop the building at 24 quai Gustave-Ador, on the Left Bank quayside facing the Jet d'Eau jetty and just a stone's throw from the Pont du Mont-Blanc and Horloge Fleurie, the De Bethune sign now shines on Geneva's famous Rade. Visible from the palaces of the Rive Droite, it sparkles in the heart of this world-famous panorama.
Founded in 2002 in L'Auberson, De Bethune defines itself as either the smallest of the big manufactures or the biggest of the small brands... It is internationally recognized by watch enthusiasts for its distinctive aesthetics and the creativity of its watchmakers, who are constantly pushing back the boundaries of the art of watchmaking. Honored with numerous international awards, including the Aiguille d'Or at the Grand Prix d'Horlogerie de Genève, and boasting a multitude of patents and some thirty calibres, De Bethune reaffirms its attachment to the Geneva of watchmaking.
By setting up shop next to the Jet d'Eau, the young company is making its mark on the DNA of the world's watchmaking capital... all year round, but also during the high points of Watches & Wonders, Geneva Watch Days, the Grand Prix d'Horlogerie de Genève and the biannual auctions.
Pierre Jacques, CEO of De Bethune, says : "By illuminating the majestic Rade de Genève with our name, opposite the iconic symbol of the Jet d'Eau, we are celebrating not only our attachment to the watchmaking city par excellence, but also our commitment to writing the history of watchmaking with boldness and creativity."
To bring this major project to fruition, De Bethune called on Agence M.P. Berthoud, a Geneva-based pioneer and leader in the installation and management of prestigious advertising signs in the Rade de Genève for over 60 years. Norbert Nicolau, Managing Director of Agence M.P. Berthoud, comments: "We are very proud to have been able to accompany De Bethune in the installation of its illuminated sign on the roof of one of our buildings, just opposite the Jet d'Eau in Geneva, and to contribute in this way to raising the profile of this independent brand in Geneva, with which we share solid, enduring values of quality and commitment."
Thanks to this sparkling sign, the De Bethune name now shines amidst the stars and other renowned watchmaking and financial houses that adorn the rooftops of Geneva's famous Rade. This addition marks a significant milestone in De Bethune's young history, inscribing its luminous identity in the very DNA of Geneva watchmaking.
About De Bethune :
De Bethune is an independent Swiss watch manufacturer based in Auberson in the Jura mountains. Since its creation in 2002, it has established itself as one of the most innovative brands of the new watchmaking wave, with no fewer than 32 calibers, some 30 world premieres, numerous patents and several national and international awards, including the Aiguille d'Or at the Grand Prix d'Horlogerie de Genève.
Today, it is co-directed by master watchmaker Denis Flageollet and CEO Pierre Jacques. With over seventy employees, De Bethune produces all its watches in its own manufacture and distributes its timepieces in 25 exclusive boutiques around the world. De Bethune produces around 350 fine watches a year, with selling prices ranging from 50,000 to 400,000 Swiss francs.
About Agence M.P. Berthoud :
Agence M.P. Berthoud is a Geneva-based company that has been a pioneer and leader in the installation and management of rooftop illuminated signs on the Rade de Genève for over 60 years. Thanks to its unique portfolio of premium properties (in Geneva, Switzerland and internationally, including LED screens in China, which project 3D animations in the heart of major cities) and its clientele of leading brands in the watchmaking, luxury goods and finance sectors, the company accompanies its partners to the best locations, managing the entire process from administrative authorizations to manufacturing and installation, as well as long-term maintenance of the installations.
