NBK Wealth makes a strong statement about its presence and commitment to Geneva
Standing majestically atop the building at 2 quai Gustave-Ador on the Left Bank, just a stone's throw from the Mont Blanc Bridge, the Horloge Fleurie and the Jet d'Eau, this sign now illuminates Geneva's famous waterfront. Visible from the palaces of the Right Bank, it shines at the heart of this world-famous panorama.
Rooted for four decades in Geneva's financial center, NBK Banque Privée (Suisse) SA thus reaffirms its unwavering commitment to international Geneva. This initiative also aims to reinforce its visibility with local and international private and institutional clients, affirming its position as a first-class financial institution.
Its CEO, Malek Khalife, comments: "Since its creation almost 40 years ago, the company was born with a unique DNA: that of a Swiss company designed to meet the financial needs of a Gulf clientele. Today, NBK Banque Privée (Suisse) SA has broadened its horizons and works within NBK Wealth to develop powerful, cross-functional wealth management solutions. A reflection of our growth and ambitions.
To bring this major project to fruition, NBK Banque Privée (Suisse) SA called on Agence M.P. Berthoud, a Geneva-based pioneer and leader in the installation and management of prestigious advertising signs in the Rade de Genève for over 60 years. Norbert Nicolau, the company's managing director, comments: "We are very proud to have been able to support NBK Banque Privée (Suisse) SA in the installation of its illuminated sign on the roof of this magnificent building, and to contribute in this way to raising the profile of this financial institution in Geneva, with which we share solid and enduring values of quality, loyalty and commitment."
Thanks to this sparkling sign, NBK Wealth's distinctive name and logo, represented by a camel, now shine amidst the stars and prestigious houses that adorn the rooftops of Geneva's famous Rade. This addition marks a significant milestone in NBK Wealth's history, embedding its luminous identity in the very DNA of Geneva's financial center.
About NBK Wealth:
NBK Wealth is a world-class wealth management group and one of the largest in the region. It is part of the NBK Group - one of the largest financial institutions in the Middle East. NBK Wealth offers comprehensive solutions to protect and grow its clients' wealth, while striving to make a positive impact and build legacies for its clients and future generations.
NBK Wealth's value is to be "Always There" for its customers. This embodies the mission to be the trusted partner of first choice that all its customers deserve, complemented by the honesty, integrity and ambition to be the undisputed wealth management partner with its offer of expert holistic solutions that protect and create value. Solutions with a positive impact that build legacies for our customers and future generations.
About Agence M.P. Berthoud :
Agence M.P. Berthoud is a Geneva-based company that has been a pioneer and leader in the installation and management of rooftop illuminated signs on the Rade de Genève for over 60 years. Thanks to its unique portfolio of premium properties (in Geneva, Switzerland and abroad) and its clientele of leading brands in the watchmaking, luxury and financial sectors, the company accompanies its partners to the best locations by managing the entire process, from administrative authorizations to manufacturing and installation, as well as long-term maintenance of the installations.
