Edmond de Rothschild on the waterfront in front of the Jet d'Eau
Located at the top of the building at 30 quai Gustave-Ador, on the quays of the Left Bank, opposite the Jet d'Eau jetty and a stone's throw from the Pont du Mont-Blanc and Horloge Fleurie, the Edmond de Rothschild sign now illuminates the Rade de Genève.
This illuminated sign enhances the brand's emblematic coat of arms and becomes a new symbol of the city's elegance, adding to Geneva's beauty and visual richness.
Ariane de Rothschild, CEO of Edmond de Rothschild, comments: "We are delighted to see our brand shine among the symbols of Geneva's international renown. We are one of the most prestigious brands in the banking world. This project reflects our ongoing commitment and attachment to this city."
To carry out this project, the bank called on Agence M.P. Berthoud, a Geneva-based company that has been a leader in the installation and management of prestigious rooftop advertising signs on the Rade de Genève for over 60 years. This project was meticulously designed to reflect our sense of aesthetics and detail. Norbert Nicolau, the company's managing director, comments: " We are delighted and proud to have been able to support such a prestigious financial institution as Edmond de Rothschild in the installation of its illuminated sign amidst iconic luxury brands."
ABOUT EDMOND DE ROTHSCHILD
An investment house of conviction founded on the idea that wealth should be used to build tomorrow, Edmond de Rothschild specializes in Private Banking and Asset Management. Serving an international clientele of families, entrepreneurs and institutional investors, Edmond de Rothschild is also present in Corporate Finance, Infrastructure Financing, Private Equity, Real Estate and Fund Services.
The resolutely family-owned nature of Edmond de Rothschild gives it the independence it needs to propose bold strategies and long-term investments rooted in the real economy.
Founded in 1953, the Group had over 163 billion Swiss francs in assets under management at December 31, 2023, 2,600 employees and 28 locations worldwide.
ABOUT M.P. BERTHOUD :
Agence M.P. Berthoud is a Geneva-based company that has been a pioneer and leader in the installation and management of rooftop illuminated signs on the Rade de Genève for over 60 years. Thanks to its unique portfolio of premium properties (in Geneva, Switzerland and internationally, including LED screens in China, which project 3D animations in the heart of major cities) and its clientele of leading brands in the watchmaking, luxury goods and finance sectors, the company accompanies its partners to the best locations, managing the entire process from administrative authorizations to manufacturing and installation, as well as long-term maintenance of the installations.
