Installation of the AZURA sign on a roof in Geneva

The M.P Berthoud Agency unveils the video of the installation of the AZURA sign, created at the top of an iconic building located on the Geneva harbour. This project perfectly illustrates the agency's expertise in installing illuminated signs on roofs, combining maximum visibility, safety, and architectural integration.

Click here to watch the full video

Located on a building on Quai Général-Guisan, the AZURA sign enjoys a strategic location offering exceptional visibility across the entire Geneva harbor. Visible from the quays, traffic routes, and surrounding establishments, this elevated sign is part of the tradition of large illuminated signs that shape Geneva's urban landscape.

A technical project managed from start to finish

Installing a sign on a roof requires specific expertise and rigorous coordination. For the AZURA project, Agence M.P Berthoud handled every stage of the process: technical study, permit management, lifting organization, site safety, and final lighting.

With over 50 years of experience, the agency guarantees sustainable installations that comply with current standards and blend seamlessly into their architectural surroundings.

Premium visibility for the AZURA brand

Positioned at the top of the building, the AZURA sign offers a strong and permanent presence, day and night. Its high-quality LED lighting ensures optimal readability while respecting the urban setting and the panorama of the harbor.

This type of location is a powerful communication tool for brands wishing to associate their image with a prestigious location with high symbolic value.

The expertise of Agence M.P Berthoud

Specializing in illuminated signage in Geneva and Switzerland, Agence M.P Berthoud assists companies with the design, installation, and promotion of visibility devices in the most strategic locations.

The AZURA project illustrates the agency's approach: combining technical requirements, premium visibility, and urban aesthetics.

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