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The issue of cost in a project such as installing an advertising sign around the harbor is central to the decision-making process. This is especially true given that it is virtually impossible to calculate a true return on investment (ROI) for these long-term advertising installations. And, of course, there is no single answer other than “It all depends…”
Out-of-Home (OOH) advertising, and particularly rooftop illuminated signs (or "rooftop advertising"), is a cornerstone of prestige and lasting brand recognition in the Swiss media landscape. However, such a traditional presence can sometimes seem outdated in today’s digital age, where the focus is on efficiency, responsiveness, and directly measurable ROI.
In Geneva, rooftop illuminated signage stands out as the most premium, durable, and least intrusive communication tool on the market. Visible across the harbor, from the quays, the Mont-Blanc Bridge, and luxury hotels, as well as near Geneva Airport and Cornavin Station, it anchors brands in the urban landscape and enhances the value of real estate assets. WithAgence M.P. Berthoud, a recognized specialist for over 60 years.
Agence MP Berthoud proud to announce the installation of the new Capital Group illuminated sign on the rooftops of the Geneva Lagoon, at Quai des Bergues—one of the most iconic and strategic locations for out-of-home visibility in Switzerland.
In Geneva, rooftop illuminated signs are among the most effective out-of-home (OOH) advertising formats for building long-term brand visibility.
In Geneva, illuminated signs are becoming a strategic element of visual communication for advertisers.
Prestigious and elegant: the illuminated signs that light up Geneva Harbor around Lake Geneva are a true visual signature.
We invite you to take in the view from the rooftops of Geneva's buildings. Come sail with us around the magnificent Geneva Harbor. In this article, you will discover how buildings can generate new revenue through creative solutions. Enjoy reading!
The M.P Berthoud Agency unveils the video of the installation of the AZURA sign, created at the top of an iconic building located on the Geneva harbour. This project perfectly illustrates the agency's expertise in installing illuminated signs on roofs, combining maximum visibility, safety, and architectural integration.
Showcase your visual communication and attract attention day and night. As prestigious vectors of Out-of-Home (OOH) communication, illuminated signs are much more than simple media: they transform a location into a real anchor point for brand recognition.
Installing an illuminated rooftop sign in Geneva is a truly strategic project for any brand wishing to benefit from prestigious and continuous visibility.
Corner Bank sign installed on Quai Gustave-Ador
An Unmissable Event that transforms Geneva into the World Capital of Luxury Watchmaking for one week.
Outdoor advertising (OOH) is evolving rapidly, driven by major trends such as increasing urbanization, population mobility and the rise of Digital Out Of Home (DOOH). While this medium is already a powerful lever for brands, it is now experiencing a new dynamic, particularly thanks to the integration of digital technologies. In our updated White Paper (March 2025 version), we offer you a comprehensive analysis of the market, key facts, trends and best practices to make your outdoor advertising campaigns a real success.
M.P. Berthoud, a pioneering company in the management of illuminated rooftop signs on the Rade, announces the launch of its new website: www.agencempb.ch. Designed to offer an enhanced user experience, the site now features a captivating corporate video, highlighting the emblematic rooftop signs that adorn Geneva's famous harbor.
On the rooftops of the Rade de Genève, a bewitching night show unfolds, where the illuminated signs of prestigious brands vie for attention.
They've been lighting up Geneva's skyline every evening for almost 100 years. An indissociable visual signature of the Rade, illuminated signs resist and continue to whet the appetite...
The Rade de Genève, a veritable showcase for the Swiss city, is known not only for its historical and natural attractions, but also for its vibrant, modern ambience.
Edmond de Rothschild is delighted to announce the installation of its brand on the rooftops of Geneva, opposite the iconic Jet d'Eau.
The Rade de Genève, a sparkling jewel on the shores of Lake Geneva, is a true symbol of the Swiss city.
