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À Genève, les enseignes lumineuses en toiture figurent parmi les dispositifs de communication Out-Of-Home (OOH) les plus puissants pour renforcer durablement la visibilité d’une marque.
In Geneva, illuminated signs are becoming a strategic element of visual communication for advertisers.
In Geneva, illuminated signs are becoming a strategic element of visual communication for advertisers.
Prestigious and elegant: the illuminated signs that light up Geneva Harbor around Lake Geneva are a true visual signature.
Prestigious and elegant: the illuminated signs that light up Geneva Harbor around Lake Geneva are a true visual signature.
We invite you to take in the view from the rooftops of Geneva's buildings. Come sail with us around the magnificent Geneva Harbor. In this article, you will discover how buildings can generate new revenue through creative solutions. Enjoy reading!
We invite you to take in the view from the rooftops of Geneva's buildings. Come sail with us around the magnificent Geneva Harbor. In this article, you will discover how buildings can generate new revenue through creative solutions. Enjoy reading!
The M.P Berthoud Agency unveils the video of the installation of the AZURA sign, created at the top of an iconic building located on the Geneva harbour. This project perfectly illustrates the agency's expertise in installing illuminated signs on roofs, combining maximum visibility, safety, and architectural integration.
The M.P Berthoud Agency unveils the video of the installation of the AZURA sign, created at the top of an iconic building located on the Geneva harbour. This project perfectly illustrates the agency's expertise in installing illuminated signs on roofs, combining maximum visibility, safety, and architectural integration.
Showcase your visual communication and attract attention day and night. As prestigious vectors of Out-of-Home (OOH) communication, illuminated signs are much more than simple media: they transform a location into a real anchor point for brand recognition.
Showcase your visual communication and attract attention day and night. As prestigious vectors of Out-of-Home (OOH) communication, illuminated signs are much more than simple media: they transform a location into a real anchor point for brand recognition.
Installing an illuminated rooftop sign in Geneva is a truly strategic project for any brand wishing to benefit from prestigious and continuous visibility.
Installing an illuminated rooftop sign in Geneva is a truly strategic project for any brand wishing to benefit from prestigious and continuous visibility.
Corner Bank sign installed on Quai Gustave-Ador
Corner Bank sign installed on Quai Gustave-Ador
An Unmissable Event that transforms Geneva into the World Capital of Luxury Watchmaking for one week.
An Unmissable Event that transforms Geneva into the World Capital of Luxury Watchmaking for one week.
Outdoor advertising (OOH) is evolving rapidly, driven by major trends such as increasing urbanization, population mobility and the rise of Digital Out Of Home (DOOH). While this medium is already a powerful lever for brands, it is now experiencing a new dynamic, particularly thanks to the integration of digital technologies. In our updated White Paper (March 2025 version), we offer you a comprehensive analysis of the market, key facts, trends and best practices to make your outdoor advertising campaigns a real success.
Outdoor advertising (OOH) is evolving rapidly, driven by major trends such as increasing urbanization, population mobility and the rise of Digital Out Of Home (DOOH). While this medium is already a powerful lever for brands, it is now experiencing a new dynamic, particularly thanks to the integration of digital technologies. In our updated White Paper (March 2025 version), we offer you a comprehensive analysis of the market, key facts, trends and best practices to make your outdoor advertising campaigns a real success.
M.P. Berthoud, a pioneering company in the management of illuminated rooftop signs on the Rade, announces the launch of its new website: www.agencempb.ch. Designed to offer an enhanced user experience, the site now features a captivating corporate video, highlighting the emblematic rooftop signs that adorn Geneva's famous harbor.
