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In a world where social and environmental issues are at the heart of concerns. Sustainability is becoming an important purchasing criterion for the consumer. Aware of their role to play in sustainable development, luxury brands are mobilizing to create a product that conveys ethical and ecological values.
Launched at the initiative of several major luxury brands, the Geneva Watch Days will take place from 26 to 29 August next with the full support of the State and City of Geneva. The event will be the only major gathering for the watchmaking community in 2020 after the cancellations of Baselworld and Watches & Wonders following the health crisis linked to Covid-19.