Installation of the Capital Group sign on a rooftop in Geneva: a new illuminated logo shines over the Rade

Agence MP Berthoud proud to announce the installation of the new Capital Group illuminated sign on the rooftops of the Geneva Lagoon, at Quai des Bergues—one of the most iconic and strategic locations for out-of-home visibility in Switzerland.

roof-mounted lighted sign

As a long-standing and trusted partner for the installation of rooftop signage in Geneva, our agency has been working for decades with brands seeking to establish a lasting presence in the Geneva landscape through high-visibility installations that enhance their brand image.

This new store once again demonstrates our ability to manage large-scale projects, from selecting the best location to the final lighting design, while addressing the technical, regulatory, and aesthetic challenges specific to this type of unique installation.

Through this project,Agence MP Berthoud its role as the go-to partner for any company looking to install a rooftop illuminated sign in Geneva, offering tailored support and exclusive access to the most sought-after locations.

Watch the video on Capital Group’s LinkedIn page (link to https://www.linkedin.com/posts/capital-group_capgroupglobal-activity-7449803811939909632-cYBY) to get a behind-the-scenes look at the installation and see the visual impact of this new light display on the Rade.