Illuminated sign and giant advertising canvas - Geneva Airport
Located at the heart of one of Europe's busiest hubs, this roadway in the Geneva airport area offers a unique opportunity to reach two strategic targets. The local population of commuters who use this road on a daily basis, and the clientele of business and leisure tourists who leave the airport to reach their hotels. This highly strategic location benefits from exceptional visibility thanks to the unique combination in Geneva of an illuminated sign and a giant advertising canvas on the façade. A must-see day and night for the millions of people a year who use this route to enter Geneva. A location that combines the institutional character of the illuminated sign with the more product-oriented communication of the giant canvas.
A place not to be missed:
Geneva and its airport are a focal point for local and international visitors, business people and tourists in search of exclusive experiences. The main road linking the airport and the city center is also one of the main arteries into the heart of Geneva. An illuminated sign on the façade of this thoroughfare, coupled with a giant advertising canvas, guarantees uninterrupted exposure, day and night, all year round.
Key features :
UNIQUE COMBINATION OF SUPPORTS
This strategic location near Geneva International Airport combines the institutional impact of a neon sign with the more visual impact of a giant advertising canvas. This combination in a premium location is unique in Geneva.
STRATEGIC POSITION
Situated on the strategic axis linking Geneva Airport to the city center, this outdoor location reaches a privileged and captive target: Geneva motorists and commuters, international tourists, employees of international organizations and visitors. 5 million vehicles use this road every year
CONSTANT FLOW OF VEHICLES
With more than 17 million passengers a year, the majority of them international, Geneva Airport generates significant traffic to the city center, which this unique location enables you to capture, 24 hours a day, all year round.
STRONG VISUAL IMPACT
The illuminated sign is visible both day and night, from the road but also from afar in the airport area. The giant advertising canvas provides additional visibility by associating the image with the brand for a multiplied impact, capturing attention from a distance and reinforcing the memorability of your brand.
PERMANENT PRESENCE
Both the illuminated sign and the tarpaulin offer continuous visibility, 365 days a year, reaching a varied public with no language restrictions.
CONTRACT DURATION
This premium location close to Geneva Airport is governed by a long-term commercial lease, automatically renewable by tacit agreement.
Address and rent: on request (CTA to be programmed by Olivier or duplicated)
Why choose proximity to Geneva Airport for your neon sign?
Choosing to set up a sign and advertising canvas at this location enables luxury and financial brands to :
1 - Take advantage of the unique opportunity to combine the brand's international branding with the advertising image of the tarpaulin to reinforce the impact of your campaign.
2 - By choosing a location close to the airport and on one of the main roads, you're guaranteed to reach a large, qualified audience, both local and international. Every year, 5 million vehicles travel along this route in the direction of Geneva... and as many in the opposite direction.
3 - This location benefits from an extremely favorable audience/cost ratio, enabling us to reach a premium target with a preserved budget.
Which brands are present at Geneva Airport?
A host of luxury and financial brands can be seen at great expense in the airport's corridors and terminals. An overdose of advertising at a time when most travelers just want to get out of the airport as quickly as possible. Our location close to Geneva Airport is exclusive and visible to travelers at a time when stress is falling and attention is returning. As a result, your communication isn't drowned out by others, and you can effectively reach tourists as well as local and commuter customers.
The area is home to watch brands such as Tissot, airlines such as Air France and Turkish Airlines, and other international firms.
Want your brand to shine near Geneva Airport?
Contact us to find out how this exclusive location can reflect your ambitions. This is a unique opportunity to make your brand and products shine to a qualified target audience.
